For MSPs, growth usually means one of two things: adding more clients or expanding what you deliver to the ones you already have. Right now, wireless is one of the rare opportunities that does both—without blowing up your operations or forcing you into a carrier-shaped box.
“Most MSPs already know wireless is important,” says Rob Senatore, CEO of Data2Go Wireless. “The problem is that it’s historically been hard to operationalize. We built Data2Go to remove that friction.”
Wireless Is No Longer ‘Nice to Have’
Clients don’t talk about “internet redundancy” anymore. They talk about downtime, lost revenue, and angry customers. They expect connectivity to just work, even when fiber doesn’t.
“Your clients don’t want an outage plan,” Rob explains. “They want no outages. Wireless failover is one of the simplest ways for MSPs to deliver that outcome while creating predictable recurring revenue.”
LTE and 5G failover fit cleanly into managed services because they’re fast to deploy, easy to explain, and simple to standardize. When the primary connection fails, wireless takes over. No scrambling. No emergency installs. No apologies.
From Fire Drills to Repeatable Revenue
What makes wireless powerful for MSPs isn’t just reliability—it’s repeatability.
With solutions like DataPro2Go, MSPs can deploy preconfigured, dual-SIM hardware designed around the best available carriers at each location. That same setup can support backup internet, primary wireless connectivity, temporary sites, kiosks, mobile deployments, or out-of-band management.
“We see MSPs win when wireless becomes a standard offering, not a custom project every time,” Rob says. “Once it’s productized, it scales incredibly well.”
Instead of one-off installs, wireless becomes a clean line item in MRR, reducing support tickets while increasing client stickiness.
Solving the ‘Fiber Is Coming Soon’ Problem
There are entire markets where fiber is perpetually “coming soon,” and cable reliability is… optimistic. Wireless fills that gap—sometimes permanently, sometimes as a bridge—but always with speed.
“5G has changed what’s possible,” says Rob. “Wireless is no longer just a backup. In many cases, it’s the smartest primary connection.”
For MSPs, this opens the door to new opportunities: rural offices, construction sites, pop-up locations, seasonal businesses, and anywhere waiting on wireline providers to catch up.
Managing Wireless Without Adding Complexity
None of this works if managing cellular feels like adding a second job. That’s why Data2Go built Traverse, a platform designed specifically for service providers.
Traverse gives MSPs a single pane of glass to manage SIMs, usage, alerts, provisioning, and billing across all Tier 1 U.S. carriers. Lines can be activated, suspended, or adjusted in minutes—not days.
“Our goal was to make wireless feel like any other managed service,” Rob explains. “If it’s hard to manage, MSPs won’t scale it. Traverse removes that barrier.”
For MSPs that want deeper automation, Data2Go’s API allows wireless to plug directly into existing workflows, reducing manual work as deployments grow.
Owning the Connectivity Relationship
One of the biggest advantages Data2Go offers MSPs starts with how we work together.
“Our first advantage is personal attention,” Rob says. “We work with MSPs one-to-one. No call queues. No waiting days for a response. No being treated like a ticket number. We focus entirely on the MSP.”
That level of responsiveness matters when wireless is part of a business-critical service. MSPs don’t need another vendor to manage; they need a partner who understands their business model, responds quickly, and adapts when real-world deployments don’t fit a template.
The second advantage is control, powered by the Traverse Platform.
Instead of sending clients directly to carriers and losing visibility, margin, and influence, MSPs can brand and resell wireless as their own service. Traverse gives MSPs full ownership of the connectivity relationship, backed by Data2Go’s carrier-agnostic network and hands-on support.
“We’re not here to compete with our partners,” Rob explains. “We’re here to help them own more of the stack and strengthen their client relationships.”
Custom rate plans, flexible billing models, white-label options, and consultative onboarding allow MSPs to differentiate while protecting margins without sacrificing speed or support. The result is deeper trust with clients and far fewer reasons for them to shop elsewhere.
Wireless as a Growth Strategy for 2026 and Beyond
Wireless isn’t a side offering anymore. It’s becoming a core part of how businesses stay connected, resilient, and operational.
“MSPs that embrace wireless now aren’t just adding a service,” Rob says. “They’re building a more durable, scalable business.”
If you’re looking for a practical way to increase revenue, reduce reactive support, and deliver real value to your clients, wireless is one of the smartest places to focus—and Data2Go Wireless is built to help MSPs do it right.
Ready to grow your revenue with Data2Go Wireless?
Let’s talk about how wireless can become one of your strongest managed services in 2026 and beyond.